For FMCG brands to broadcast the science behind their products is nothing new. Such tactics dominate packaging design in pharmaceutical, personal care and OTC categories, and understandably so! They contain products that count their clinically proven objective ability to perform certain tasks as their sole offer to consumers. But it would appear that their design tactics have begun to spread to other categories.

Honey

Craft beer

There are a handful of craft alcohol and honey brands using packaging that looks like it has literally been re-appropriated from a laboratory. Maybe quite disturbing to some but what they are going for is to show that there is careful scientific process that goes into creating the perfect product. The two featured honey brands use the imagery and terms of science to show that their products are 100% natural and buzzing with sweet deliciousness.

Hot sauceFMCG packs don’t come with more scientific designs than this hot sauce has. This product probably couldn’t look less appealing to most consumers if it tried, but then again that’s not who its targeting. The hot sauce enthusiasts who’d buy this are all about challenges and finding the  mouth-burning, head-exploding mecca of their beloved category.

Pet accessoriesDog and lifestyle accessories brand The Urban Animal Scientist has put science at the very heart of itself. From its name through to its authoritarian colour palate, this brand is certainly taking a rather tongue-in-cheek and playful approach to including science in its proposition.

A few weeks back we posted a gallery of honey packaging. Olive oil, much like honey, stands out to us a category which is particularly populated with beautiful packaging design.

Razatusa

This Croatian Olive Oil is named after the region from which it originates. Though the design is slightly rough and simple, it makes gives the product a rustic, authentic and ultimately premium appearance. The label doesn’t just have aesthetic benefits. It also soaks up any dripping oil from above, keeping it from the table, and is easily slid on the bottle by hand by the family that produce it.

My Olive Tree

This extra virgin olive oil produced by 5 generations of the Lambropoulos family in Greece celebrates its rich heritage through simple premium design. The branches of the trees they plant for their olives become the lines that connect their extensive family tree.

LA Organic

LA Organic oil’s packaging combines minimalistic design with a structure like no other in the category.

Brachia 

This design for Brachia olive oil is particularly stunning. The bold structure reflects the shape of an olive fruit with product information on the leaf-like tag and a spout representing the olive branch.

5

The structure for Greek oil ‘5’ is another bold standout in the category. The smooth shape is deliciously enticing although it does look a bit like a celebrity fragrance!

Oi1 Organic

This Greek oil produced by George Tsikandilalkis and family from the isle of Crete showcases an elegant design, fitting for a history in the olive oil business spanning hundreds of years.

Are there any other olive oils out there you’d like to see in this gallery? Let us know.

Packaging for the baker’s staple and one of the world’s most eaten foods has always been very standardised. Up ’til now that is. As competition has hotted up in the category and  supermarkets are stealing customers from their bakery rivals, packaging has become an avenue that bread and baked goods brands are exploring to make sure they don’t get left in the oven.

Crazy Good Bread co

Just saw this design on the Dieline and had to add it to this trend post. This du pain which is retailed  at Santa Barbara’s Public Market, and with shipments of love sent across the country is blessed with a wonderful package design. A playful approach to structure, warm colours and graphics and clever copy make this a triple threat design!

Tritcum

Spanish baker Xevi Ramon packages his baked produce like no one else. With a simple, range consistent design and bold typography, the brand he’s built through his packs is confident, high quality and looking at the gnome sleeved baguette, humorous too.

Whole Foods 365

Whole Food’s 365 bread range deserves its place in this post. It utilises Whole Food’s signature colour palate to clearly signpost differing variants. Symmetrical illustrations echo Whole Food’s natural, healthy and organic offering and also distinguish the bread type.

Maison De L’Huller
Maison De L’Hullier is another local bakery that has stepped up its game via packaging design. These designs are simple, chique  and celebrate the craftsmanship of their maker.

Raw Health Vibrant Living

Geometric shapes and a calming colour palate frame RAW Health’s high quality breads. Transparent windows reflecting the brand’s word marque offer a glimpse of the luscious seed-filled product within. The unusual cardboard pouch is similar to what you’d buy sweets or popcorn in, selling this bread as a real treat itself.

Euphorium Bakery

Eurphorium bakery’s products won’t be ignored with their text heavy pack designs. The words play such a huge role in the packaging that they illustrate the bold, fresh, confident tastes of the bread. It’s all about freshness for euphorium.

Fit Buns protein bread & Kohberg 

This pair of designs prove that bread isn’t all about expressing the premium nature of a brand. With humour as the goal these packs, cheesy as they may be, will catch every shopper’s attention. The later pack from Denmark’s biggest bread producer Kohberg, is a special edition to raise money for the Danish Cancer Society.

Bread, 
you rise
from flour, 
water
and fire.
Dense or light,
flattened or round,
you duplicate
the mother’s
rounded womb,
and earth’s
twice-yearly
swelling.
How simple
you are, bread,
and how profound!

– Verse taken from ‘Ode To Bread’ by Pablo Neruda.

We’re used to seeing photography on packaging: appealing food on food packs, leaping cats and dogs on pet food bags, fruit on our juice cartons, and healthy post-consumption or unhealthy pre-consumption folk on OTC packs.

A select few brands are starting to think beyond these parameters and are expanding the scope of the photography they use on their packaging. By using photography these brand’s are able show consumers their personalities with substantial depth.

Looking at the packs we’ve found that fit into this trend, there seems to be a common theme in celebrating the people and places behind brands. The lines on a face, the intricacies of an eye, or a picturesque scene tell stories that consumers can really identify with. It’s with this identification that brands can build connections and associations with us as well as stand out in busy premium categories.

Matsu Wines

This wine from organic winery from the Toro D.O in Spain showcases 3 photographic portraits depicting three generations that devote their lives to the field. The personality of each wine is reflected in each man’s character and expression.

Boyd’s Coffee

Boyd’s Coffee is one of the oldest family owned coffee companies in the world. It features black and white photography on its packs to communicate its heritage and origins in 1900 in Portland, Oregon. The images either reflect Boyd’s own history such as the original location at 423 ½ SW Morrison or iconic Oregon images including the historic Columbia River Gorge Highway, the Broadway Theater and the Streamliner train.

MInima Moralia Wines

Six special labels were created for this wine range, one to represent each of honor, respect, devotion, hope, gratitude and honesty. The idea is that people’s faces, like wine, are incredibly detailed truth filled objects, design with intricacies aplenty.

Belice Oil

Much like Boyd’s coffee, this organic Sicilian olive oil and food range from Belice depicts its homegrown identity, authentic taste and production with black and white or grainy photography of the wonderful Italian island from which it originates.

Peeze Coffee

Coffee is something that so many of us all around the world take pleasure in on a daily basis. These pack designs from Peeze Coffee remind us of the human story behind what we drink. Those photographed on pack are the farmers responsible for the agricultural production of each blend. Both a heart warming and ethically minded design.

Via Roma

The photographs on these packs from Via Roma celebrate the unique personalities of the 3 million people who live in the Italian region of Tuscany. The designs pulls in associations with its origins as well as the Italian people who inspired its recipes, in a country which takes cooking and its food very seriously.

These brands have found ways to showcase their product either as a part of a character or as an element in the actions of a character. Such personifications give brands the opportunity to quite literally show consumers who they are. A representation involving our own form is one with which we can immediately identify.

Different types of pasta form the hairstyles of four Italian chefs, each unique in their culinary expertise as well as their appearance and expression. 

These moustache paintbrush pack designs by French-Canadian designer Simon Laliberté are hysterical.
The pack designs from Swedish food brand ICA Gott liv show their products in graphics depicting characters enjoying active and healthy lifestyles.
These Serbian nuts take imagery from WANTED posters that we mostly associate with the notorious outlaws of the wild west. Cashew nut (left) translates in Serbian as Indian nut, that would explain the turban then.

One of our own to finish. We’ve had brilliant feedback for our pack designs for spice specialist Green Saffron. On pack graphics illustrate the element of fun in the brand and the peculiar scenes depicted are representative of Green Saffron’s unique ingredient combinations. You can find out more about our design for Green Saffron here.

We’ve reached the Easter holiday period and this year our eggs are evolving. Traditional formats of the egg (both the hen laid and chocolate Easter variety), are being redesigned and rethought by creative minds in the design industry.

These eggs from Spanish chocolatier Oriol Balaguer’s contemporary art inspired demonstrate spectacular use form in Easter egg design. They show that any shape or  object (edible or otherwise), however regular or seemingly determined can be re-imagined into something beautiful.

Oriol Balaguer Easter eggs

Oriol Balaguer Sweet Finesse Easter egg

This year’s fashion colour palette brings bright, neon colours as well as delicate, pale ones to packaging design.

Gogol Mogol breakfast egg

Vivienne Westwood Pink Punk Easter egg

Hatch Egg colouring kit

Sustainable packaging remains an area of continuous innovation. These designs demonstrate the structural flexibility of cardboard that can result in beautiful design that’s fully recyclable.

Hexagonal egg packaging via Gil Rodrigues

Otilia Ederli’s innovative packaging design concept

Egg box concept by Eva Valicsek

Nestbox design by Dénes Janoch

Simplicity will never die, in fact more and more brands are falling in love with clean lines executed alongside  standout typography.

Pure Land brand

Designs from From our Farms (left) and outocton (right)

As for the shape of the egg itself it’s predetermined by definition. In the image above Fabergé demonstrate that it’s not just by packaging design that we can innovate egg shapes but also from within.

Fabergé egg

We’re major fans of craft beer and some of the graphics and illustration produced to brand it is outstanding. Last year we wrote a post about trends in craft beer packaging (read it here.) Originally craft beers were mostly bottled, but it would now appear that the can is the new pack of choice for crafters.

Most of us would always choose a bottle of a can given the choice but it should be pointed out that, with the way cans are today, they are a perfectly discernable drinking choice. Cans used to poison your drink with a metallic taste but now, due to a water-based polymer lining, the liquid inside doesn’t even touch the metal outer. We should also add that cans won’t let light or oxygen in like glass to damage the liquid, they won’t smash when dropped, can be stacked for storage or chilling, take up less space and are more recyclable than bottles.

It looks like cans may be the future packaging platform for craft beer, watch this space!

[via Perfect Pint]

For 25 years, Comic Relief’s Red Nose Day has been raising money to give a shelter to young people on the streets of the UK and, at the same time, to fight malaria and provide fresh water and vital vaccinations in Africa. Red Nose Day brings together brands, celebrities and members of the public, as a team of Fun Raisers for the 15th of March – the official event date.

British Airways is flying high with its fun raising idea, an 80s themed ‘gig in the sky’. Not only did they rock in the air at 43,000ft, but unsurprisingly, smashed the World Record for the ‘World’s Highest Concert’ and ‘World’s Highest Harlem Shake.’

PEZ designed special ‘Dinosesaur’ dispensers to sweeten up Dinomite, Triceytops and T-Spex.

Lulu Guinness’ signature style unmistakably adorns her limited edition Red Nose Day bags.

Damien Hirst’s already iconic skull got a Red Nose fix as well, shinning bright like a diamond.

Even Mickey Mouse sprinkles some magic for a noble cause.

Maltesers have joined in with a special edition pack. For every one of these bags of sweetness sold 3p will be donated to Comic Relief.

Emma Bridgewater’s Comic Relief homeware will surely pave the way to a stylish kitchen.

Stella McCartney designed a t-shirt range which have since been adorned by a host of stars in support. Below Kate Moss sports McCartney’s Marilyn Monroe design.

Oh, the age of convenience. Armed with smart phones, everything is available at our fingertips. In world where everything is on demand, it’s more important than ever for brands to work within the constraints of our busy lives. Some have found a way to accomplish this by boxing up comfort, convenience, positivity with an element of surprise and sending it right to our doors.

Just look at Graze: it’s nature on your doorstep every week. They’re showing off health’s pleasurable side by replacing the average crisps and other unhealthy snacks with fresh and delicious nibble mixes to tickle your tongue: fruits, walnuts, dips & dippers, flapjacks and some lovely others. Variety is their hero.

For those that love to cook their meals from scratch Abel & Cole came up with the idea of providing a recyclable box (on a weekly basis) filled with the freshest of organic veggies and fruit in the UK. And don’t worry if inspiration fails you one day, as you’ll find a list of the best recipes with the ingredients required all in the box.

With Chefday, New Yorker’s can go pro in their kitchens at home. Make your selection of the chef-designed recipes and you’ll receive all the pre-measured ingredients (even down to the tiny pinch of salt). A video will guide you throughout the ‘process’ and at the end you’ll get to enjoy your masterpiece with the specially selected Chefday Spotify music to compliment the food. The companies good service continues, as for each Chefday recipe sold, a meal goes to a New York family in need.

In a different category but based on the same principle, GlossyBox picks 5 high-end brand products for the beauty lovers to experience and enjoy and sends you them once a month.

Here’s one for the ladies – Le Parcel is the must have monthly tampon subscription. Gone are those panic moments and the late night runs to the drugstore. The Parcel box is discreet and comes in lovely colours to brighten a lady’s sensitive days, right on time and always surprising with a tiny pack of chocolates and a small gift.

Brands have to make a good first impression just like we do. Often we are immediately judged on aesthetic appearance – a clean shave or pungent cologne can do the trick. For brands it’s packaging that plays the same, incredibly important role.

We’ve found the brands using packaging, not just to make a good first impression, but an exceptional one. These packs are designed to intrigue, to pique our curiosity, tell us a story and stay in our minds.

This special edition pack for Bombay Sapphire gin keeps a secret as it sits on shelf. When picked up a mechanical switch is hit illuminating the pack in an 18 second display. The current running through the electroluminescent ink is powered by a small battery at the bottom of the pack.

Tea Smile’s angular form and frosty colour palate make a sip of their ice tea a perfectly refreshing tonic for a hot summer’s day. Watch in amazement as the pack transforms from snowflake to iceberg before your eyes.

Hidden in a labyrinth pattern, the Mysterium brand name remains secret until put under a UV light. In an attempt to find appeal in nightclub and bar settings, Mysterium’s design breaks away from the stereotypical graphics usually found in the wine category.

An elegant black canvas hides the story within. What might seem like randomness during the day only makes sense at night when various dots and lines reveal our constellations on this limited edition Olivier NJ album cover.

This design for Snoop Dogg’s/Snoop Lion’s kingsize slim rolling papers is smoking hot. The rappers lyrics are printed on the pages to make this the first smokeable songbook. 

Image-recognition mobile applications have been developed to instantaneously bring what we read, see and touch to life in breathtaking augmented reality experiences.

Lucozade are one of the may brands now engaging consumers through Aurasma

The apps leading the technological charge are Blippar and Aurasma. Their creation has opened a door for brands to showcase themselves to consumers in remarkable ways. ‘Til now the platform has mainly been used on images in newspapers, ad billboards and magazines. Users who have downloaded the app activate it and hold their smartphone camera in front of compatible image to see it immediately transform and transfix.

Here are some examples of Blippar in action:

But what opportunities and innovations could apps like Blippar and Aurasma create for the packaging industry? The likes of Heinz, Marmite and Walkers have already used Blippar on their packs to display media such as recipes and interactive 3D games.

Soft drink brand Juice Burst have taken things a step further with their exploding fruit videos which play when their packs are viewed through the Blippar.

So we can see that sensations of taste and texture can be set alight by the technology and we can certainly add significant value to packaging. Perhaps this technology can succeed where QR codes failed in getting consumers to use their smartphones to interact with brands on a level beyond physical packaging. Its technological development is brilliant in itself but what it could hold for the future is truly exciting. How long will it be ’til we can smell chocolate by scanning an Oreo ad we see in the paper?

It’s that time of the year again and we’re excited to see how brands are putting their hearts and souls into Valentine’s Day. To those keeping an eye on supermarket shelves and the brand world in general over the past few months, it’s been clear that many brands have taken to undressing their identities and focusing on simplicity and stylishness. This all filters down, as it should, to packaging. Increasingly, packs are all about cleaner shapes, simple lines and curves. Such features are ideal platforms upon which to to celebrate Valentines through limited edition and collaborative design. Get ready to choose your Valentine the perfect limited edition gift this year as packaging gets all affectionate.

We’ve taken a sneak peak at the lovely designs ready to make the 14^th of February lovelier than ever.

Love & Kisses gift from Chocolat

The limited edition Diet Coke with the #ShowYourHeart hashtag calls for heart-inspired photos

Codorniu Champagne

Evian Limited Edition by Diane Von Furstenber

Starbucks USA Valentine’s Tumbler

Moet Valentine Edition

In 1788, a British fleet of 11 ships arrived on the shores of a land and declared it, Australia! It remains a mystery as to whether or not the brave sailors had limited edition Australia Day packaging design in mind when they commenced the colony, but we like to think that they did…

To commemorate the day in 2012, iconic Australian brand Vegemite changed its name to Australia for a limited time. The packs featured the pictures and bios of 10 everyday Australian people who had achieved something special. Find out who the deserving final 25 finalists were here.

Coles, the Australian supermarket chain, are going all out for January 26th this year. They will be the exclusive retailers for tons of limited edition patriotic products.

McDoanld’s changed their name to Macca’s for a limited time as a celebration for Australia Day 2013. See their newly designed Macca’s menu and find out more about the campaign from the blog we wrote about it earlier this month.

Kimberley Clark are marking this year’s Australia day with special edition packs for their brands; Huggies, Viva and Kleenex.

As the demand for natural and organic products continues to rise, brands must find creative ways to communicate this information to the consumer as well as make sure their messages rises above the rest. Again, package design has a huge part to play in convincing consumers that the products they buy are as close to nature as possible.

When you think about it, natural products already come in their own packaging. (Every orange does come in it’s very own rind.) Using nature’s solution as inspiration, the following brands have developed a fresh and clever way to communicate that their products come directly from the source.

True Lemon was all too frequently mistaken for a flavouring or condiment when in fact it is an actual 100% lemon in a crystallized form. Packaging was essential in communicating that this product could be used exactly like lemon fruit. To accomplish this, our New York used a mouth-watering hyper-real illustration of the fruit’s skin. It’s proudly conveys the brand message that True Lemon is real lemon, only better, without the need for tons of copy. You can read more about our Pentaward winning design for True Lemon here.

Perhaps the most recognisable example in this trend has to be the timeless and truly unique Orangina bottle. The spherical lower half is shaped and textured like an orange fruit. There’s nothing like feeling the rotund weight of an ice cold Orangina in your grasp.

What better proof of ‘all natural ingredients’ than actually growing your own… well, product and packaging? Camp Nectar picked not only their juice boxes straight from the trees but also the fruits of their success.

All wrapped-up in a texture resembling true fruit peel, these Smirnoff bottles increase the suspense as you slowly reveal them almost tasting it before it reaches your lips.

We all know that the best of honey comes straight from the heart of the beehive, this time the one created by Bzzz. Rest assured, there’s no chance of getting stung, apart from on your tongue from the beautiful honey.

These beverage cartons are completely covered in skin graphics in order to communicate the naturalness of their contents in a universal way.

These Jooze cartons gain shelf standout with fantastic structures that makes consumers just want to have a slice.

Argentinian agency NNSS applied this trend to their whole line of natural products, Nutral.

Throughout 2012, we highlighted packaging trends that helped our supermarket shelves look sublime. Let’s take a look back at some of the beautiful and innovative pack designs that made our shopping worth it 2012.

CLING TO THE PAST: Trends in Retro Packaging

The ‘retro revival’ in packaging transported consumers back in time when things were simply, sexy and totally rad. Treading the fine line between the kitschy and classic can be tricky, but when done correctly, it can lead to products flying off the shelves. Especially when they come with the promise ‘limited time only’ implying that you can recapture the past, but not for long. Read the full post here.

DESIGN TO BARK ABOUT: Trends in Pet Packaging

Once resigned to a back-aisle of the grocery store, pet products became showcase-worthy. Read the full post here.

CRAFT WORK: Trends in Craft Beer Packaging

Localization became an increasingly central concern of our culture as we began to value it as a source of authenticity and accessibility. Thus, it was high time for craft beers to take center stage. Just as breweries explored new and unique flavors, they also experimented with vivid and offbeat packaging design. Read the full post here.

COMING UP ROSES: Trends in Gardening Packaging

Gardening became the hobby of choice of the hipster crowd. Brands responded with the creation of quick, easy, low maintenance gardening solutions. Best of all, they presented these solutions in wonderful packaging. Read the full post here.

In his satirical 18th century novella Candide, Voltaire offers this sage wisdom to escape the tragedy, despair and absolute absurdity of modern life: “We must tend to our garden.” It seems that this advice has particular and literal resonance today. From National Trust Estates to London allotments to Brooklyn rooftop gardens complete with beehives, it is clear that the happiness humans glean from growing things is trendy again.

To harness the power of this simplest of pleasures in an era of convenience, companies have started offering gardening kits with everything you need to cultivate your crop of choice. With these new, all-in-one gardens, it’s easy enough for anyone to have green fingers; they’ve also have allowed for some splendid packaging.

Homebase make gardening easy and accessible with their ‘Grow Your Own’ range.

The Grow Bottle from Potting Shed Creations is completely composed of sourced and re-purposed materials.

Packed in a small tin can, MicroGiardini plants make an easy way to grow herbs, vegetables and flowers in any indoor environment. Each can includes a set of hearty seeds or bulbs packed within a growing compound.

Humble Seed was set up in 2009 and has been utilising great design in the convenient gardening range ever since. Have a look at their website.

Just add water – it couldn’t be easier to grow this mini-tomato plant by Bristol based company Urbana.

Over the past 5 years, the US and to a lesser extent the UK, have seen a distinct shift within the beer industry. Against all the odds, big beer breweries are on the slow decline despite the fact that they possess such vast resources, experience, brand recognition and money (traits by which a company’s success is usually judged).

Instead, small craft breweries are growing at an alarming rate with an increase of 26% in the past 5 years. In relative terms this is 3 times more growth than the beer industry as a whole. The number of craft breweries has skyrocketed with only 100 craft breweries in 1970 compared to 2,000 today. So what’s causing this shift?

With leading brewers centrally focusing on profit, craft breweries focus more on the taste, quality and making a lasting impression. Craft brewers have taught consumers not to settle on what is merely cheap and readily available, but to take pride in their selections and choose the beer which best pleases their palate.

Localization has become an increasingly central concern of our culture as we value it more as a source of authenticity and accessibility – this is what craft beers are all about. These localized brews have also established a place at the dinner table and in restaurants. Chefs are taking advantage of the flavor diversity available and formulating how craft beers can be paired with certain foods in the same way as wines.

Just as craft breweries explore with new and unique flavors, they also have experimented with vivid and offbeat packaging design. Take a look at some of the craft beers that are pioneering with unique flavors as well as eye-catching packaging.

Unimpressed by the sleek design that has come to represent the ‘Insta-Information Age,’ we’ve been harkening nostalgically back to another time – soaking up episodes of Mad Men, growing mustaches like Tom Selleck, and buying cereal boxes adorned with Atari graphics.

The ‘retro revival’ in packaging has made shopping fun again, transporting consumers back in time when things were simply, sexy and totally rad. Treading the fine line between the kitschy and classic can be tricky, but when done correctly, it can lead to products flying off the shelves. Especially when they come with the promise ‘limited time only’ implying that you can recapture the past, but not for long.

Marks & Spencer

To celebrate its 125^th birthday, Marks & Spencer goes back to the original designs that made them one of the most successful groceries in the UK.

Mountain Dew

Mountain Dew’s ‘Throwback’ look was first introduced ‘just for the summer’ in 2009. Due to popular demand it’s still on sale today only without the original ‘limited time only’ banner!

Heinz

This summer Heinz re-launched pack designs from 1952, when Queen Elizabeth first took to the throne to commemorate her Diamond Jubilee year.

General Mills Cereals

In the US, General Mills brings back the 80’s childhood by partnering up with Atari games to reproduce the cereal boxes of that era for all their classic varieties, including Lucky Charms and Cheerio’s.

Kellogg’s Cereals

In the UK, Kellogg’s has produced 1950’s ‘Jubilee’ boxes for their classic varieties Corn Flakes, Frosties, CoCo Pops and Rice Crispies.

Doritos

Tortilla chip Doritos have reproduced their sixties packaging to coincide with the re release of their original ‘Taco Flavour’ recipe.

Retro packaging is clearly a very smart move, appealing not only to a sense of nostalgia, but also the younger generations desire to experience a part of a time that they’ve only ever seen lovingly evoked in films and television.

Once resigned to a back aisle of the grocery store, pet products have become showcase-worthy. In fact, some of these products might just have you throwing them into your cart before you remember you don’t even have a dog.

Nootie shows that form can achieve both fun and functionality, packaging shampoo and a daily moisturizing spritz in one bottle: it’s where clean and convenient meet.

As the most iconic health supplement in the pet industry, NubBone’s new design improves customer interaction, effectively communicates flavors and ingredients, and is more sustainable than the past plastic design.

Student Sergey Grigoryan (Fort Hays State University) created this line for Vitale to visually represent dogs as “Man’s Best Friend.” The use of butcher paper is a nice added touch, evoking a hand-made feeling.

My Cat Loves appeals to fussy cat owners and fussy cats alike. The pack marries wit and navigability with effortless precision: bright colors jump off shelf, and the sharply constructed flavors leave owners with no doubt that their cat will love the taste.

Oh My Dog! is right. The brand understands that shampooing your pup is no easy feat, so they aimed to insert humor and light-heartedness into the process.

Combining bad cat photography with witty quotes from a feline perspective, Snookums positions their product for the cuddly kitten’s counterpart: the sassy cat with attitude.

Purina’s Australian Ruffs line conveys natural, unrefined dog products without sacrificing humor and credibility. Doggishly good treats, with a doggishly good design.